Snapchat has recently opened up its geofilters for the users. This means that now just anyone using the platform can come up with a Snapchat geofilter of his own. In the earlier days the geofilters of Snapchat were much similar to Facebook ads. These filters do not cost much and if done right they can create some major impact. As far as the ads are concerned Snapchat is still in the earlier stages. With these ads you would be able to target specific geographic areas but unlike Facebook ads you will not make much headway in terms of demographics.
What does this mean for businesses?
This is going to be a major benefit for businesses and event managers. Experts feel that even trolls would find this to be a good experience. The advantage given by Snapchat to its users means that now they use these geofilters in a legitimate manner for conferences, business events, weddings, and concerts to name a few. In fact, you can have a lot of fun with it and then use it in order to make fun of your friends as well.
Some have touted it as a “fun troll platform” as well. Read on to find out more in this regard!
How are people using it to troll others?
Ever since Snapchat has opened its doors for the users, a number of people have been using the geofilters in order to troll others. Even people such as Donald Trump are not being spared. People have been using logos of sporting outfits such as Washington Redskins and sending out discouraging messages about the President of the United States of America. These trolling messages are being used only in specific areas however. The trolling filters have been in high demand and people are also buying them on a small scale.
How were the filters used earlier?
Previously there was a definite way in which these filters were used. They were basically decorative frames that would change on the basis of one’s location. Users could submit designs that were community based in nature. This included colleges and cities for example. Businesses could also use these frames for commercial purposes on a temporary basis. This is the reason why even when you are scrolling down the options for filtering now you see ads for restaurants and movies that can get quite weird when you come to think of it.
Have you tried it yet?