A few years ago social media and networking websites such as Bebo, MySpace, and Facebook were meant primarily to have fun. You were supposed to look for events, chat with friends, and share photos in these platforms. It was not about getting connected with brands. That needed you to get on the phone, send across an e-mail, or even visit the website of the said company. All this helped you get the information that you needed about it. Things have become so different now. At least 95 per cent of millennials expect that they would be able to engage with other brands by using Facebook.
The growing importance of social media management
42 per cent of brand marketers are of the opinion that Facebook is extremely important for their daily operations. However, Facebook just happens to be one of the various platforms for marketing on social media. Here brands need to be keen and ready to get in touch and then engage with their customers all across the 24 hours of a day. Social media now has become an extremely important part of the lives of people and this is why social media management has become so important in spite of it being such a challenging task.
The onset of machine learning
It is in this context that machine learning, also known as artificial intelligence or AI, is becoming so important. Each and every day users leave at least 1.5 million pieces of content and companies have no option but to deal with them properly, keeping time efficiency in mind. This is why they are depending on new technologies such as machine learning. As far as social media managers are concerned, machine learning is perhaps the most-important trend right now. Social media management has become very important now as opposed to the initial stages when it was just a part-time pursuit.
Evolution of social media management
Even 10 years back social media management was entrusted to interns or students who had recently graduated from college. On a daily basis, they were supposed to grow the network as much as was possible for them. They were also supposed to post ads and photos on a regular basis. These part-timers also occasionally responded to questions and liked comments that were put to them. These days, there are more social media platforms out there and they are quite popular as well. The levels of engagement have also risen– thanks to improvement in wireless internet and smartphone technology. This calls for greater dedication to social media management and monitoring as well.